MADDEN NFL 24
ALLEN’S
What started as an idea of Josh Allen - undercover - selling breakable tables to surprise Bills Mafia and celebrate their first-ever Madden cover athlete, became a spirited cover reveal tailgate & team shop (but, it was till a smash). The Buffalo pop-up was a community-centered event with free (signed) team swag, photo ops, gaming competitions, live music, local food vendors and tailgate games for fans of all ages.
experiential
