MADDEN NFL 23

COACH’S GAME: REVEAL TRAILER

Madden 23 is a little more special than its predecessors. Not just because of it’s game-changing feature set, FieldSENSE, but because it follows the passing of NFL legend and (our) video game pioneer, John Madden. With that in-mind, “Coach’s Game” was written - to pay homage to John while introducing our new gameplay system that allows everyone to play the way he always intended.

OLV

AUTHOR’S NOTE

John Madden had three famous rules as a Hall of Fame coach:
1. Be on time.
2. Pay attention.
3. Play like hell when I tell you to.

We tapped into his third rule for the conception of our campaign platform - Play Like Mad - as it speaks to how everyone can wreak havoc on the sticks with the control & agency of FieldSENSE.