MaddenCast

EA SPORTS x NBC SPORTS x GENIUS SPORTS

What started as a simple “what if” became the first-ever EA SPORTS Madden NFL Cast—an integrated live broadcast that brought Madden into the real game. In partnership with NBC Sports and Genius Sports, the broadcast layered Madden graphics, play art, analysis and live ratings adjustments over the action, led by Kurt Benkert, Chad Johnson and Pat Burmeister.

Role: Creative production, asset development and gameplay integration oversight
Recognition: Sports Emmy Nominee