MADDEN NFL 22

WELCOME TO MADDEN LAND

A game in Madden NFL 22, and a game in the NFL for that matter, is a roller coaster of emotions. So, to illustrate how the thrills and “wild rides” of NFL game day also occur in Madden22, we built a theme park (well… kinda), highlighting the game’s new Dynamic Gameday feature set. The cheeky, star-studded campaign features Tom Brady, Patrick Mahomes, Jalen Ramsey, Erin Andrews, Curt Menefee and Kenny Mayne.

TVC + OLV

MADDEN LAND PLAYER PHotOS

All the stars were out for the Madden Land Grand Opening, so we had them post pictures from the event on Twitter - creating more conversation and awareness on launch day.