Poland Spring ORIGIN is a new bottled water launched nationally to compete with Fiji, Evian, Essentia and other premium water brands. It’s 100% natural spring water from Maine and the first of its kind being bottled sustainably in 100% recycled plastic. “From the earth. For the better.” is a brand platform that my team and I concepted and executed during the tough times of COVID-19. And, to make it even more special, it’s my first TVC campaign.
Poland Spring ORIGIN is a new bottled water launched nationally to compete with Fiji, Evian, Essentia and other premium water brands.
But, it’s better.
It’s 100% natural spring water from Maine and the first of its kind being bottled sustainably in 100% recycled plastic.