MADDEN NFL 24

NFL superstars carry a different kind of confidence—the belief that when the moment comes, the ball should be in their hands. That mindset became Call Your Number, the Madden NFL 24 campaign platform. We created this internal manifesto film to define the attitude, language and creative world of the campaign before presenting it to cover athlete, Josh Allen. His response: “That’s dope as f*ck.”

Role: Concept development, scriptwriting and creative direction

Manifesto film